How might we redesign a sightseeing vehicle?

Exterior rendering

Rethinking a sightseeing vehicle by keeping its character  


A simple and playful approach


Partner: Educational Project

Duration: 10 Weeks

Designed with: Patrick Krassnitzer, Imelda Fuchs


Fiocco is a modern sightseeing vehicle with a playful character. It's innovative interior offers space for everybody. It has a fully barrier-free wagon for wheelchairs and a specially designed seating area for parents with children. The vehicle is fully electrified and offers space for more than 45 people.

This is a group project. My main task was the interior and its technical details. We also set a strong focus on user research


Personas reflecting the user  


In depth user research to gain information



„Experiencing this adventure with her parents is the most important thing for her.“


Mr. Takamashi

„It's important for him to take a lot of pictures and to see everything quickly.“



„The most important things for the group are access, comfort, and information.“


After the field trip and user research we gathered as a group and created personas based on the our insights. One main insight was that people actually like current sightseeing vehicle and therefore we created the persona map to visualize were we want to go with our concept. We wanted to move a bit away from the playful character and move it more in a adventure. 

persona diagramm

The user map was created to reflect how the current vehicle is placed and received by people. We wanted to make the vehicle less playful but more of a adventurous and clear character. We clearly wanted to stay away from a to clean and informational character since the main customers are tourists and families with children.

process workflow
vehicle driving

Focus on the interior  


Create a space for people

interior wagon

The clever integration of the wheel guards gave the interior a whole new look. This also resulted in the addition of two single seats. Which are preferably used by families or groups with children. Real Wood and metal are the materials used for the interior. The concept was tested on an real size mockup, as the photo shows.



During the ideation three different interior concepts were made. The process was CAD and sketching at the same to see proportions, ergonomics and styling.


1:1 Prototyping

To find the proof of concept  the interior was tested and prototyped in 1:1. Since we changed the structure of the interior by integrating the wheel guards.



Driving vehicle  


A barrier free wagon

barrier free interior

The interior of the driving vehicle is a special case. The idea of a completely barrier-free wagon came up during the ideation process. This idea remained alive, and it is implemented in the driving vehicle. A double door is installed to create space for wheelchairs. It also provides a space for families with strollers, so the babies remain safe during the journey.



After wards either wheelchairs or strollers can be rolled into the wagon.



For security to car seat belts are installed and the width can be adjusted. 

vehicle charging station